Should You Be Hosting Virtual Events?

In today’s fast-paced digital age, keeping up with the latest trends is vital for all businesses to prosper.

Especially now more than ever is keeping up with significant digital trends. So what exactly am I talking about?

Virtual events, like in-person events, can cover anything, but typically there are four types of virtual functions: virtual conferences, webinars, private, hybrid events, and external hybrid events.

In light of the coronavirus, running virtual has become an increasingly more successful option as it helps organizations save capital and all the arduous work they put into their in-person events.

So let’s go over the pros of using virtual events in your business.

Costs Less

Starting by shrinking budgets. Thanks to virtual events, the overall cost of putting on your event is reduced, 75% less expensive to be specific.

Planners will save on staff, venue, setup and takedown, attendee’s hotels, meals, travel costs, and so much more. The only thing planners have to worry about paying is the costs of the virtual meeting platform.

It Saves Time

Because your event is virtual, you’ll also save yourself, your staff, and your attendees so much time. Although virtual events do require some setup time (e.g. event website, registration, event marketing, and promotion, etc.) it’s tremendously less than that of an in-person event. They also require no travel time! So, your employees and attendees can use that time to work on all the other essential things that need their attention.

It’s Global

Planners are always trying to increase their event’s reach to engage more people. With virtual events, that’s easy! You can easily promote your event by sharing the link to your website and social media channels. People from across the world can join instantly without thinking about travel. Hosting a virtual event allows planners to grow their audience and get everyone to participate, no matter where they live.

It’s Flexible and Variable

Because virtual events take place online, you have a lot of flexibility in how you broadcast your event. Whether you’re hosting a thought leadership conference, a virtual town hall, a sales kickoff, or another type of event, you can choose to make the sessions interactive, offer different language options, invite guest speakers and more.

It’s Easier to Make Connections

Because virtual events tend to be faster-paced since attendees don’t have to move from session to session or booth to booth, it can be easier to make connections with other attendees and speakers than an in-person event. And since everything is online, attendees can easily record relevant information, like people’s names, titles, etc., right on their tablet or computer.

It’s Easy to Collect Feedback

Like in-person events, feedback is crucial for virtual events. But unlike in-person events, attendees are constantly online at virtual events, which means they can quickly answer real-time polls or surveys in sessions. Not only will this real-time feedback help presenters gauge how their session is going (which is especially valuable since these presenters cannot see attendees’ faces during some virtual events), but it will also be useful to measure the overall success of your virtual event.

It’s Easy to Measure Results

Although the data that virtual events produce varies depending on what platform and event management software you use, it should be easier to gather specific data on your event and attendees during your virtual event than an in-person event. Why? Because everything gets completed online and gets tracked with ease.

For instance, you can know when your attendees logged on, from where, the number of people attending, how they are paying, and so much more.

In conclusion, you can see how important keeping up with trends can be and how they can significantly impact your business. We hope you take action today and get your business on the right path!

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